"SPASSOM" is a combination of "SPA" (hot springs) and "blossom," symbolizing "beauty that blooms from hot springs." In Korean, the word "SSOM" is often used to describe the exciting, heart-fluttering stage before falling in love. Inspired by this nuance, "SPASSOM" also carries the dual meaning of "a romantic connection with hot springs." The logo design harmonizes elegant, sophisticated curves with modern structural elements, reflecting the brand’s refined aesthetics.